Plan your participation, find partners, and schedule meetings in advance. Events help accelerate deals: 2-3 days of offline networking can accomplish more than weeks of cold outreach.
Forex Expo and conferences are a concentrated market: brokers, PSPs, liquidity providers, tech vendors, affiliates, and traders gather in one place. This shortens the deal cycle: it's easier to find the right people, negotiate terms, and launch pilots and partnerships.
The biggest win is when you come to the Expo with meetings already scheduled. Therefore, attendee/contact lists provide a powerful boost: segmentation, prioritization, outreach, and planning.